Cadillac LA Autoshow
THE RESULTS
300
Test Drives
500
Leads
746
Product Engagements
OVERVIEW
Located directly outside of the LA convention center during the LA Auto Show, Cadillac demonstrated it’s new Super Cruise. EventLink demonstrated automated driving technology on the streets of Los Angeles. Conducted in early December, the ride and drive staging area was located at the venue entrance on West Pico Boulevard. Featuring six vehicles with six trained product specialists, the activity resulted in 746 product engagements and generated 500 leads.
SERVICES PROVIDED
• Vehicle management
• Staffing
• Training
• Ride and drives
