BMW Performance Center

OVERVIEW

For BMW’s consumers to truly understand the performance and driving capabilities of their vehicles, EventLink invited them to experience driving a BMW on a racetrack. We made a lasting impression, keeping current owners in the BMW family and prospects wanting to become a part of it .

SERVICES PROVIDED

• Track selection/development

• Curriculum planning

• Securing driving instructors

• Facility oversight and track management

• Corporate sales and event management

• Hospitality management