Beam Suntory Around The World

OVERVIEW

We created immersive brand education and engagement with the Beam Suntory portfolio for chain merchandising reps. This experience gave Beam Suntory an edge over their competitors with key decision makers working across competitive portfolios everyday.

SERVICES PROVIDED

• Onsite sampling

• Cocktail strategy

• Rich education via National Brand Ambassador-hosted seminars

• Production and fabrication

• Branded engagement development

• Staff/bartender recruitment training and management

• Program management

• Creative development

• Environment design