Northwestern Medicine Experience Tour

OVERVIEW

As Northwestern Medicine expanded their reach within Illinois, EventLink was tasked with developing a grassroots campaign to create new and reinforce existing relationships between consumers and their brand. Local sporting events, such as the Kane County Cougars and Northwestern University Athletics, were the focus.

SERVICES PROVIDED

• HTML Campaign

• Lead form creation

• Tablet rental

• Photo experience and email integration

• CRM reporting

• Customer engagements to educate consumers

• Increased awareness of locations and service offerings

• Educated consumers on Northwestern MyChart app and its capabilities