REGIONAL AUDI DRIVING EXPERIENCE


The Goal:
Develop a set of regional consumer driving experiences for the new Audi Q5, S5, RS 3, TT RS and R8 to increase purchase consideration in the luxury segment.

The Challenge:
Create a set of unique executional footprints that will accommodate local market requirements, yet provide a consistent brand experience.

EventLink Execution:
EventLink developed a variety of executional footprints (5 in total) that provided consumer engagements in a brand consistent manner. Brand trailer design and construction, event planning and set-up, logistics, on-site execution, staffing, transportation, vehicle management and venue negotiations were all managed by the EventLink team. Subsequent “off-shoot” programs have been designed for critical local market experiences that include Employee Driving Events, Audi Sport Nights and Dine and Drive initiatives.