BMW
PERFORMANCE CENTER


The Goal:
Create an opportunity to experience BMW products at a racetrack setting that allows the consumer to truly understand all the performance and driving capabilities of the vehicles.

The Challenge:
Build a lasting brand imprint that will keep current owners in the BMW family and prospects wanting to join it.

EventLink Execution:
EventLink in close partnership with BMW formulated the master plan for track selection/development, curriculum planning, securing driving instructors, facility oversight and track management for the east coast Performance Center located in Greer, SC. In 2015 EventLink successfully opened the second BMW Performance Center in Thermal, CA. Our staff is responsible for managing all corporate sales and event activity encompassing all planning and execution that includes registration, hospitality, food service, gifting, and follow-up. We manage mobile schools and destination events for the BMW Performance Centers. We are also responsible for all corporate sales, marketing and operations that account for 60% of the facility’s revenue.