The Goal:
Create product trial in major metro markets across the United States.

The Challenge:
Make certain consumers walk away from the event with a positive overall experience and higher consideration for BMW products.

EventLink Execution:
EventLink’s consistent approach and proven methodology with traveling driving tours proved valuable in securing the best market-by-market locations for the nine city tour that could handle the footprint of a 9-day event drawing over 30,000 consumers per location. The entire BMW product line-up is represented in the tour that continues through November of 2015. EventLink manages all the venue set-up/tear-down, product specialists, on-site logistics, vehicles, maintenance, transportation, course designs and drivers.