The Goal:
Expose the next generation Camaro (6th gen) to a group of avid enthusiasts who are brand loyalists.

The Challenge:
Find impactful ways to engage consumers and tell the story of the next gen Camaro that meets high levels of expectations based on their loyalty and knowledge.

EventLink Execution:
Utilizing the backdrop of the Detroit Grand Prix venue, EventLink created a Camaro car festival hosting 150 members of the media and over 500 owners and enthusiasts. Attendees were given a chance to experience the new Camaro in a series of on-track driving events and get up close and personal to the car. Engineering and design presentations were part of the day’s agenda along with Camaro themed activities and food service. All event staffing, logistics and oversight was managed by EventLink.