CHEVROLET COLORADO


The Goal:
Find a unique way to introduce the Chevrolet Colorado ZR2 sport truck to invited press in Las Vegas, NV.

The Challenge:
Engineer and build an “urban off-road” drive course in less than 30 days.

EventLink Execution:
EventLink worked hand-in-hand with GM engineers to design, engineer, build and test every drive element of the “urban off-road” course in the heart of Las Vegas. With limited time and real estate availability to construct the course, the team had to find a creative way to execute a drive experience that would highlight key product differentiators and performance features. All drive elements were planned and built by EventLink, leading to a truly unique experience for all members of the press. Drives were conducted over a three-day period.