GM Fleet Event

“Every facet of our event was exceptional because of you! We have the three best suppliers in the automotive industry for travel, meeting production, and experiential activities and that is why GMFleet continues to have extraordinary success at our Solutions Summit”
- GM Client

The Goal:
Bring all large Fleet purchasing companies and clients into one location to show off GM’s complete vehicle portfolio and have them experience the latest technologies offered by GM.

The Challenge:
Create a vibrant and memorable experience that actively engages all participants with the products through dynamic driving experiences and compelling learning lab environments.

EventLink Execution:
Utilizing the Gaylord Opryland Resort and Opry Mills Mall as the “Midway” for the event, EventLink was able to create an environment that was both comfortable and engaging. Driving experiences included several “lead and follow” activities on the public roads, that allowed the driver to be educated while experiencing the product. New products like the all-new 2019 Chevrolet Silverado and Silverado Chassis Cab were driven on closed courses setup to show off their key attributes. EventLink managed not only all driving aspects, but also the Vendor Expo area which included top GM partners and Special Vehicle Manufacturers. Over 11,000 miles were put on over 230 vehicles during the one day event.