As Northwestern Medicine expanded their reach within Illinois, EventLink was tasked with developing a grassroots campaign to create new and reinforce existing relationships between consumers and their brand. Local sporting events, such as the Kane County Cougars and Northwestern University Athletics, were the focus.
• HTML Campaign
• Lead form creation
• Tablet rental
• Photo experience and email integration
• CRM reporting
• Customer engagements to educate consumers
• Increased awareness of locations and service offerings
• Educated consumers on Northwestern MyChart app and its capabilities