The Goal:
Develop a series of training experiences for Porsche brand sales ambassadors over the next three years for new product launches and model introductions.

The Challenge:
Ensure all ambassadors leave the training with a thorough understanding of the technical, engineering and design innovations and advancements in the car and how to articulate them to premium customers.

EventLink Execution:
EventLink was awarded a three year contract as the lead training company after a thorough review process by PCNA. The first product in the cadence is the new 911 which will be launching in March 2016. EventLink is assisting in developing the training curriculum, hiring staff, managing vehicles, developing the web registration process and creating the driving experiences which will be held at One Porsche Drive and Porsche Experience Centers.