Knob Creek Trade Houseboat Party

OVERVIEW

The Knob Creek® Houseboat program brought together the trade community for a day filled with outdoor activities, tasty food and signature cocktails. The objective of this event was to highlight Knob Creek’s® messaging of “Hard Earned Flavor” and “Every Bit Earned” along with exposing key trade members to Knob Creek® spirits through experiential activities including a catamaran cruise and a vintage bus ride to a private, relaxing beachside dinner. Throughout the entire event we created specialty cocktail strategies ensuring the tie in of the Knob Creek® spirits. Post event, calls were made to local sales leads who commented on the success of the event.

SERVICES PROVIDED

• Onsite Sampling
• Cocktail Strategy
• Staff/bartender recruitment training and management
• Program management
• Branded engagement development
• Creative development
• Environment design